Use Serums for Perfect Skincare!

If you are somewhere around your mid 20s, you will probably notice your skin losing a bit of its healthy glow. Around your 30s, you might wake up to a duller complexion and slightly more sensitive skin. In your 40s, you have to be brave those ugly 'age spots'. Well, that is 'skin ageing' for you! There is no way out of it. Not until now that is! Serums are the answer to all your ageing worries. We give you 5 reasons to include it in your daily skincare routine and make sure your worries that ageing skin causes are gone!

1) From the Inside Out
The worst thing about growing old is the unsightly crow’s feet, laugh lines and age spots. No amount of facials can do anything there. But a serum can! Serums work on the dermis or the innermost layer of your skin and prevent fine lines, wrinkles and age spots from appearing on the surface of the skin. The dermis or inner layer of your skin serves as a cushion with ample collagen, elastin and decorin which make your skin firm. As you grow older, the collagen and decorin get damaged leaving your skin wrinkly, saggy and less supple. That’s why you need a serum. Dr. Rashmi Shetty, a Leading Cosmetic Physician and Pond's Beauty Council Member believes that all of us can do with a little boost to our collagen which and a serum can help achieve that!

2) One for All
While you will have to worry yourself about choosing the right day cream according to your skin type, you can use a water-based serum like the Pond’s Age Miracle Concentrated Serum irrespective of your skin type - dry, oily or combination skin! A concentrated serum will provide deep moisturisation and help hydrate your skin making it look younger without the oily and greasy look.

3) Power Ingredients
When buying a serum, make sure it is power-packed with the right ingredients. Dr Rashmi Shetty advises you to look out for three power ingredients in your anti-ageing serum:

Retinol A:

It is a proven anti-ageing molecule that works on acne prone and oily sticky skin. Also, Retinol boosters are important as they keep Retinol active for a prolonged time and in the right concentration so that it does not irritate the skin.

Alpha Hydroxy Acid (AHA):

It gives instant lightening and brightening to your skin and maintains hydration too. You need a dose of AHA to smoothen your skin and break the layer of dead skin cells which makes you look a shade darker.

Conjugated Linoleic Acid (CLA):

It works at the DNA level to decrease age spots by strengthening and boosting cells and improving the overall texture of the skin. CLA complex also prevents your skin from turning itchy or red when exposed to the sun. Plus, it acts as a good anti-oxidant. Wondering what product to choose? You could pick the Pond's Age Miracle Concentrated Serum as it has all of the above ingredients.

Super Active Formula

A good serum helps fight those fine lines, wrinkles and age spots. Sure a day cream too can do the same for you but the ingredients in a serum are 20 times more concentrated than in a jar of cream. So obviously you see the effects sooner! Serum is an expert product, that works on the innermost layer of your skin more efficaciously thereby revealing your youthful radiance. So ladies, it's time for you to revel in the marvel of this wonder product and look your youthful best.

The Layering Effect

We believe using a serum is a smart choice over a day cream because it allows you to layer products too! Here’s how you use it: Cleanse your face thoroughly, apply the serum on problem areas and top it up with a layer of day cream for protective covering. At night, use a good night cream instead of a day cream.

Courtesy by Idiva.com